Pre-Production Questionnaire
A — 01 / 07
2 questions
Company & Brand Identity
Help us understand who is at its core, before a single frame is shot.
Q01
What does do, and what makes it different from other companies?
Q02
What are your brand's core values and personality? Describe the brand in three adjectives.
e.g. Trustworthy, Innovative, Accessible — or Bold, Premium, Data-driven
B — 02 / 07
4 questions
Video Goals & Objectives
Every great film has a single clear purpose. Let's define yours.
Q03
What is the primary goal of this video? Select all that apply.
Q04
What is the single most important message viewers should take away?
If they remember only ONE thing, what should it be?
Q05
What action do you want viewers to take after watching?
e.g. Visit the website, schedule a call, download the app, invest
Q06
How will success be measured? What does a 'win' look like?
e.g. 10,000 views, 100 new leads, increased investor interest
C — 03 / 07
3 questions
Target Audience
The audience shapes everything — tone, language, visuals, and pacing.
Q07
Who is the PRIMARY target audience? Select one.
Q08
Describe your ideal viewer in detail — age, profession, financial literacy, what they care about most.
'35–50 year old senior finance professionals who value data and credibility over emotion'
Q09
What does your audience currently think about ? What perception do you want to change or reinforce?
Current Perception → Desired Perception
D — 04 / 07
2 questions
Tone, Style & Visual Direction
This section shapes the look, feel, and emotional language of your film.
Q10
Which tone best describes what you want? Select up to two.
Q11
Are there any brand or corporate videos you love, or want us to draw inspiration from?
Share YouTube links, Vimeo links, or company names
E — 05 / 07
2 questions
Content, People & Storytelling
The human elements — who appears, what story is told, what proof is shown.
Q12
Who should appear on camera? Select all that apply.
Q13
What services or products are most important to feature?
List in order of priority
F — 06 / 07
2 questions
Distribution & Technical
Where the video lives determines how it should be made.
Q14
Where will this video primarily be distributed? Select all that apply.
Q15
What is the ideal duration for this video?
e.g. Under 60 seconds for social, 2–3 minutes for website hero, 5 minutes for investor presentation
G — 07 / 07
Final section
Budget, Timeline & Approvals
Practical parameters that help us build a realistic and excellent production plan.
Q16
What is your approved production budget range?
Q17
What is your target delivery date?
Include any hard deadlines — event date, campaign launch, board presentation
Q18
Are there any compliance, legal, or regulatory restrictions on content or claims?
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Your name & contact email
So we know who to reach when we review this brief
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Brief Received
hello@lilads.studio · lilads.studio